preview

The Language As A Lingua Franca Of The Business World

Decent Essays

“English is now the dominant or official language in over 60 countries and is represented in every continent” (Crystal, 1997:106). It can therefore be understood that the English language is a vital means of communication for millions of people around the world.

English has now become the Lingua Franca of the business world. In the business world, partners and companies belonging to different nations and cultures conduct operations in either one of the languages of the involved or in a ‘neutral’ language, known as the Lingua Franca. Lingua Franca signifies the common language or the common language for speakers of different first languages and can also be referred to as the; bridge, working, vehicular or trade language.

The term ‘linguistic imperialism’ and ‘linguistic relativism’ are key in understanding a language as a Lingua Franca. Linguistic imperialism stands for a dominant nation’s practice of transferring it’s cultural, social, political and, even, economic features and ideologies by transferring its language to other nations and according to Phillipson (1992), the dominance of English needs to be asserted and maintained with continuous reconstruction of “cultural inequalities between English and other languages”. Phillipson claims that English achieved its dominant position as the principal world language because it has been actively promoted “as an instrument of foreign policy of the major English-speaking states” (Phillipson 1992:1). Linguistic relativism, on

Get Access