Construct a house of quality matrix for a wrist-watch. Be sure to indicate specific customer wants that youthink the general public desires. Then complete the matrixto show how an operations manager might identify specificattributes that can be measured and controlled to meet thosecustomer desires.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Construct a house of quality matrix for a wrist-
watch. Be sure to indicate specific customer wants that you
think the general public desires. Then complete the matrix
to show how an operations manager might identify specific
attributes that can be measured and controlled to meet those
customer desires.

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