Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research to understand best practice in social CRM. · Explain the concept of social CRM · Explain the benefits of social CRM · Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to engage meaningfully with customers. Then, discuss how this grocery store benefitted by using social CRM.
Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research to understand best practice in social CRM. · Explain the concept of social CRM · Explain the benefits of social CRM · Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to engage meaningfully with customers. Then, discuss how this grocery store benefitted by using social CRM.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research to understand best practice in social CRM.
· Explain the concept of social CRM
· Explain the benefits of social CRM
· Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to engage meaningfully with customers. Then, discuss how this grocery store benefitted by using social CRM.
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