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Which sales promotion tactics could Mastercard employ? |
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- Discuss how can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?How can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?What are the factors that affect a marketer’s choice of sales promotion method?
- How does it determine what mix of promotion tools to use?Professional Selling. Salespeople play three primary roles? What are they? How does each type of salespeople create value? Do ethics get in the way of success in sales? Why or why not?Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacturer? Discuss the four possible elements of the promotion mix.
- Which step is the most important part of the selling process, something that all good salespersons can do:Professional Selling. Salespeople play three primary roles? What are they? Be succinct and provide the appropriate reference(s). How does each type of salespeople create value? Provide at least ONE (1) real-life example to illustrate your case. Do ethics get in the way of success in sales? Why or why not? Provide ONE (1) real-life example to illustrate your case.