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Which product attributes or features does Taco Bell appear to be using to position the Quesalupa, and why?
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- Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market?Positioning Strategies of Milkpak Vs Olpers?Chapter 12 outlines the VALS lifestyle segments.Which of these lifestyle segments is the most likelytarget market for Patagonia products? Could morethan one group be a good target market? Justify youranswer
- 2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?Explain using examples the contribution and significance that the 3 additional “P’s” have made to the extended marketing mix.What is a market? What are the requirements for amarket?