Which of the following is a disadvantage of using direct mail as an advertising medium?   Group of answer choices   high competition within same medium   lack of personalization of advertising message   low audience selectivity   lack of flexibility   relatively high cost

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is a disadvantage of using direct mail as an advertising medium?

 

Group of answer choices

 

high competition within same medium

 

lack of personalization of advertising message

 

low audience selectivity

 

lack of flexibility

 

relatively high cost

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