What is the company’s external environment?   What is the company’s internal environment?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter6: International Management
Section6.3: The Globe Framework
Problem 2DQ: What are the implications of the above differences for how business is conducted in Malaysia and...
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A strategy is a function of a company’s external environment and a company’s internal environment.

Midlands Pork Products Limited is Zambia’s leading company in the processing and sale of pork. However, the company has observed that the demand for pork has been declining in the last two years. Its marketing research unit has attributed the decline in the demand for pork to two factors: First, there is a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork. Second, many Zambians are, for health reasons, becoming increasingly wary of consuming pork because it is considered fattening.

 

Required:

  1. What is the company’s external environment?

 

  1. What is the company’s internal environment?

 

  1. Given the company’s external and internal environments, recommend an appropriate strategy
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