understanding usefulness of “data-driven decision making”. Now consider this from a “business partner” perspective. How could data and metrics help strengthen relationships with their business partners? In other words, what value would this add to the business?

understanding usefulness of “data-driven decision making”. Now consider this from a “business partner” perspective. How could data and metrics help strengthen relationships with their business partners? In other words, what value would this add to the business?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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