The base colors of a landing page should match the color scheme in the banner and text ads being used to promote the landing page. However, different colors can be used for the on the landing page. headline call to action (CTA) title URL unique value proposition (UVP)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The base colors of a landing page should match the color scheme in the banner and
text ads being used to promote the landing page. However, different colors can be
used for the
on the landing page.
headline
call to action (CTA)
title URL
unique value proposition (UVP)
Transcribed Image Text:The base colors of a landing page should match the color scheme in the banner and text ads being used to promote the landing page. However, different colors can be used for the on the landing page. headline call to action (CTA) title URL unique value proposition (UVP)
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