Please provide some disadvantages of the unstructured approach to brand positioning, and how we can combine a both structured approach an unstructured approach to get a successful and effective brand positioning. Give some specific examples.
Please provide some disadvantages of the unstructured approach to brand positioning, and how we can combine a both structured approach an unstructured approach to get a successful and effective brand positioning. Give some specific examples.
Let's understand brand positioning.
The construction of a clear image of the nature of the product and the benefits to be gained from acquiring the product in the minds of consumers within the targeted segment is known as brand positioning.
The focus on market segments and brand positioning are inextricably linked. It entails forming a distinct, consistent, and well-known customer perception of a company's offering and image. A product or service can be positioned based on its attitude or benefit, its use or application, its user, its class, its price, or its quality level.
It creates a product that caters to various market segments and product requirements at specific rates. A single product can be positioned in a variety of ways.
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