Your firm, selling business products is now diversifying into consumer goods too and so entrusting you to do market research to identify potential of the consumer market. Enumerate the differences between Consumer & Business Marketing Research
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Your firm, selling business products is now diversifying into consumer goods too and so entrusting you to do
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- Do the market segmentation for SUCRAL (a substitute of sugar for diabetic patients), what different basis you can use to segment the market? Develop a Marketing Mix using Product, Price, Place and Promotion for SUCRALExplain the concept of segmentation, targeting and positioning for a product of your choice? How would evaluate the commercial attractiveness of market segment? You are newly appointed as a Marketing Managers in a publishing company and have been given specific responsibility for a new product launch. In this respect, you have been given a budget to conduct marketing research prior to launch. Explain how you would plan and conduct the marketing research by specifying the stages in your research plan? Describe briefly the five steps consumers go through when purchasing high-involvement products or services and what are the marketing implications of this purchase process?'Marketing research is carried out to define the probable market for particular product and to find out general market conditions and tendencies’. Appraise various functions of marketing research and state how these functions are relevant. Please provide justifications for your answer.
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- you will complete a brief, marketing plan that follows the marketing plan. and describe the process you would use to conduct consumer acceptance research for the product/service you have selected for your marketing plan. Thre product is starbucks coffeeWhy does understanding customers’ needs and wants is important in managing Superbrand Company’s marketing activities?Suggest three (3) reason why companies engage in marketing? Please personalize your response and include 1 scholarly source.
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.