55Minuteso Site34(9 of 20)20Seconds56O PaidO OwnedO SharedO Earned78Examples of...........that are used at a cost.910 11 12 13 14 15 1617 18 19 20media include advertising, pay per click, outdoor, and transit advertisements-tacticsswer button will NOT save any changes to your answers! o Site34(8 of 20)561312111098714151918171620The acronym PESO is linked to what stage of the strategic communication planO ResearchO PlanningO ImplementationO Evaluation

PESO is a tool used in public relations to create an effective communication strategy. PESO stands…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Examples of......…... that are used at a cost. O Paid O Owned O Shared O Earned media include advertising, pay per click, outdoor, and transit advertisements-tactics swer button will NOT save any changes to your answers!