Describe the four different approaches to selection that an international organization might use. Which approach would be best to use for a company selling a high-tech product in a developing country?
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5. Describe the four different approaches to selection that an international organization might use. Which approach would be best to use for a company selling a high-tech product in a developing country?
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- You sell manufacturing equipment for a Chinese company that imports the equipment into your country. You want to do a research project on potential brand names for a new product line, and have to choose among the following sampling ideas or projects. For each one, identify what type of study and sample you have, discuss the pros and cons, and then at the end, make a decision. Be mindful to present your information in a clear "1, 2 & 3" listing followed by a "DECISION:" in short concise and thorough answers. Stopping 200 people at a trade show and showing potential brand names to them to get their reaction. Hosting a breakfast or lunch at a trade show to get 3 groups of 10 to provide feedback to the names and logos. Send an email to your customers with a link to a URL that has the various names and let them10. Which of the following is a good example of the "country of origin effect" on international consumers? a. Consumers tend to associate quality with the Japanese products/ brands b. All of the choices are correct c. Consumers tend to associate precision, durability, and accuracy with the Germany products/ brands d. Consumers tend to associate elegance, high fashion, and luxury with the French products/ brands 11. In determining whether to send your domestic marketers abroad, it is useful to identify the marketer's role in the international market. Which of the following marketing role requires high company-specific knowledge, is highly authorized in negotiating deals, and is more commonly seen in business-to-business (B2B) marketing than in business-to-consumer (B2C) marketing? a. Market analysts b. Order-getter c. Order-taker d. All of the choices are correct 12. This is a concerted effort on the part of a company to generate goodwill among international publics. a. Publicity b.…Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…
- 1. When you want to buy the potato chip, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.Is the following statement correct? Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model). Please choose an answer: True Not correctYou have been living in Melbourne for several years now and you feel that there may be an opportunity to import a range of products from your home country, that could be marketed into regional Victoria. You have met already with your local bank manager who demanded that you submit a business plan. As part of the latter plan you need to investigate whether the business opportunity is feasible, hence you decide to carry out some research. Question 1: Explain which of the following research methods (causal, descriptive or exploratory research) you decide to use and justify your decision Question 2: Decide which particular research instrument (i.e. interview, survey, observation) you will use and why. Question 3: Design a questionnaire of 10 questions in at least two sections EXCLUDING any demographic questions such as gender, age, etc.
- You are requested to select a sales organization which needs an Online Shopping app for Ecommerce Store to improve the business operations and promote sales. You need to conduct a research through the Internet and the available online resources for an Online Shopping you have selected. Plan your Research in such a way to examine the issues faced by organization in currently available information system and explore the other types of information systems which can be incorporated to enhance the existing system. After conducting the research prepare the following: 1. а. Write a short description of the chosen online Shopping/department and the information system currently used. b. List the business drivers of the information system based on the current system.Kindly prepare five (5) SMART objectives for the post of Court Administrator, Caribbean Court of Justice, Montserrat Circuit.●Identify a tourism industry-related problem ●Identify innovative technological tools that can be used to solve them ●Be specific in your answers. Identify the problem clearly, followed by the solution, the location and the users.
- Explanation it correctly Q)Which of the following factors can be a source of market power? Group of answer choicesThere are a large number of competitors in the market.There exist economies of scale in production that prevent competitorsfrom coexisting.The firm's Lerner index is equal to zero.The government prosecutes firms found to be colludingRelated Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…1.A market will usually be more difficult to enter if there is? a.Patented or proprietary know-how b.Low brand loyalty c.Wide access to distribution channels d.Common technology 2.Which of these situations is likely to cause high bargaining power of suppliers? a.A few large suppliers dominate the market supply b.Many alternative sources of supply c.Resource inputs are not essential to product quality d. Many customers with low brand loyalty 3.Which of these situations is likely to cause high bargaining power of customers? a.A large number of customers b.Full access to information c.The product is differentiated d.None of the foregoing