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- 1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.What page in Ads Manager shows visual dashboards of performance and spend metrics advertisers can use to monitor campaigns? Events Manager Manage Ads Audience Insights Business DetailsThe ultimate goal for the Atlanta Hawks public relations professionals is to cultivate the most positive image possible for their sport organization sell more tickets develop marketing strategy O react to crisis situations.
- As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.Propose two (2) public relations strategies and discuss why you believe that they will improve customer retention in a post COVID economy.What is the purpose of public relations? Whal isa crisismanagement plan? Describe some of the activities thatare part of PR.
- WATCH THIS VIDEO LINKED ENTITLED 10 MOST EFFECTIVE BRITISH ADS/PSA. https://youtu.be/MKvKXGMDc5E THEN ANSWER THE FOLLOWING: 1. WHICH AD/PSA WERE YOU MOST INTERESTED IN? WHY? 2. WHICH AD/PSA WERE YOU LEAST INTERESTED IN? WHY? 3. WHAT AD/PSA DO YOU THINK WAS MOST EFFECTIVE IN SENDING ITS MESSAGE? 4. HOW DOES THE MEDIUM AFFECT THE EFFECTIVENESS OF THE MESSAGE?Chapter 12 discusses possessions and the extendedself. Discuss how the “Share a Coke” campaignincorporated the concept of self to encourage sales ofits products.Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?