4Which is one of the possible ethical issues with digital advertisingtargeting the wrong consumerscookies tracking consumers whereabouts on computerOrelying on consumer reviewers to update productscharging advertisers and consumers for adsallowing all ads to be viewed by consumers

The possible ethical issue with digital advertising is targeting the wrong consumers. This occurs…

Answered: 4 Which is one of the possible ethical…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4 Which is one of the possible ethical issues with digital advertising targeting the wrong consumers cookies tracking consumers whereabouts on computer Orelying on consumer reviewers to update products charging advertisers and consumers for ads allowing all ads to be viewed by consumers