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With a suitable example, describe how advancements in technology have increased the need for integrated marketing communication systems?
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- What are the reasons of growing popularity of Integrated Marketing Communication in today's business context ?Should companies involve their marketing channels in the design of their customer communication programs? What are the advantages and disadvantages of doing so?In a rapidly evolving digital landscape, how can a company effectively integrate traditional and digital marketing channels to ensure a cohesive and impactful marketing communication strategy?
- Discuss the reasons of growing popularity of Integrated Marketing Communication in today's business context ?How can businesses use integrated marketing communication to differentiate themselves from competitors and build a competitive advantage?Marketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.
- Explain in your own words why marketing is principally about communication.Marketing communications are the means by which firms seek to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they offer. The marketing communications mix consists of several communication tools. Using a product or service to illustrate your point, list and briefly explain any six communicating tools that you would utilize for this product.Discuss how important interpreted marketing communication is to your organization
- Discuss this -In a rapidly evolving digital landscape, how can a company effectively integrate traditional and digital marketing channels to ensure a cohesive and impactful marketing communication strategy?Why is a target audience crucial in developing an effective Integrated Marketing Communication strategy?what are the types of communications in marketing?