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Why is so much day‐to‐day news coverage devoted to consumer spending? What is the purpose?
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- Is it unethical, bad business, or simply a practical matter to represent or misrepresent consumers in these ways?Consumers can be vulnerable. They may easily believe and be manupilated when marketers have their important and personal information. Marketers may choose groups of consumers who are easier to target and "get" them to spend on unnecessary items. What do you think about this issue? What can marketers do to overcome this dilemma? to generate profits for the company, and at the same time, bring real values and protect the consumers?make a case to persuade the senior management team (SMT) to invest in the proposed health campaign
- In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?Is it right for marketers to track consumer purchases?Is the sales power achieving the consumer relationship, sales and benefit goals?