What are vision and mission? What is their value for the strategic management process?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 6CRQ: Why are good goals important to the planning process?
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What are vision and mission? What is their value for the strategic management process?

 

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