What are the challenges for a startup in finding distribution? How do these challenges compare to those faced by a large company when it introduces a new product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 13DRQ
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  1. What are the challenges for a startup in finding distribution? How do these challenges compare to those faced by a large company when it introduces a new product?

2-3 sources would be amazing, thanks.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing