Value perceptions play an important role in the products that consumers purchase. Value equals _______ minus_ brand equity; costs demand; costs costs; benefits benefits; cost
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- The vast array of products that consumers buy can be classified on the basis of shopping habits and are broken down into four main areas. List these four main classifications of consumer goods and explain what elements are included within.It is a set of those combination of two goods which offer the consumer the same level of satisfaction. ONE WORDIdentify an experience good. Identify a search good. How does the retailing of the experience good differ from the retailing of the search good? Do these differences help consumers?
- Identifying complements and substitutes.Pick three products you use every day (in school, at work, or for pleasure—perhaps one of each). Determine what phase of the product life cycle each is in. Evaluate the marketer’s strategy (product, price, promotion, and distribution) for the product and whether it is appropriate for the life-cycle stage.A value curve shows what type of information for a product concept? a. The value of the product over time b. The degree to which various needs are fulfilled with the product conceptc. The dollar value for each user need that is part of the product concept d. None of these options is correct
- Question 6 With respect to consumer behavior, one's attitudes, learning, and perceptions would be interpersonal influences. impersonal influences. institutional influences adjunctive influences. personal influences.Do the last part pleaseThe marketing mix does NOT include which of the following?Choose one answer.a. Product b. Promotion c. Delivery of the product d. Social class
- Answer in a paragraph- What are the various factors that affect your purchase process when you buy a) Shampoo, b) Television, c) Car. d) A massage service. Highlight your answer with the 4Ps in the marketing mix.Retail life cycle refers to Multiple Choice the distinct stages a product goes through before it becomes obsolete. the process of growth and decline that retail outlets, like products, experience. the cycle of a customer's buying behavior from awareness of a product to its ultimate purchase. the relationship between the tangible aspects of a product and the types of services that need to accompany it. the traditional management changes that take place as a retail outlet grows.Analyze the effect of cosmetic industry in the economy of Pakistan? What are the effects of this industry on the people (including male and female) of rural areas in Pakistan?