The purpose of developing a list of strategy-related issues and problems a company faces is to O enable company managers to determine the company's chances for gaining a sustainable competitive advantage, given its current lineup of company's resources and competitive capabilities and its expertise in performing its value chain activities. O help company managers identify what specific strategic actions a company should take over the next several years. O help company managers pinpoint the company's 5 or 6 best strategy alternatives for improving the company's strategy. O help managers evaluate the company's prospects for future competitive success and attractive long-term profitability in light of the prevailing competitive forces and industry driving forces O create an agenda of items that need to be addressed in crafting a set of strategic actions that fit the company's overall situation.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The purpose of developing a list of strategy-related issues and problems a company faces is to
enable company managers to determine the company's chances for gaining a sustainable
competitive advantage, given its current lineup of company's resources and competitive
capabilities and its expertise in performing its value chain activities.
O help company managers identify what specific strategic actions a company should take over
the next several years.
O help company managers pinpoint the company's 5 or 6 best strategy alternatives for
improving the company's strategy.
O help managers evaluate the company's prospects for future competitive success and
attractive long-term profitability in light of the prevailing competitive forces and industry
driving forces.
O create an agenda of items that need to be addressed in crafting a set of strategic actions that
fit the company's overall situation.
Transcribed Image Text:The purpose of developing a list of strategy-related issues and problems a company faces is to enable company managers to determine the company's chances for gaining a sustainable competitive advantage, given its current lineup of company's resources and competitive capabilities and its expertise in performing its value chain activities. O help company managers identify what specific strategic actions a company should take over the next several years. O help company managers pinpoint the company's 5 or 6 best strategy alternatives for improving the company's strategy. O help managers evaluate the company's prospects for future competitive success and attractive long-term profitability in light of the prevailing competitive forces and industry driving forces. O create an agenda of items that need to be addressed in crafting a set of strategic actions that fit the company's overall situation.
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