The first question is multiple choice

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The first question is multiple choice
00:00
01:15
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Questlon # 7
Multiple Select
A field service worker addresses focus group participants: "Thank you for being here. I am sure you are going to love these new chocolate donuts, but if you don't
you will need to complete a questionnaire telling us why." The field service worker's comments are
(Select all that apply.)
O not appropriate since some participants may not comment honestly
O not appropriate because they seem to tell people they are going to like the donuts
O appropriate for
focus group about chocolate donuts
O appropriate since participants will know what they are getting into
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Transcribed Image Text:00:00 01:15 Transcript Questlon # 7 Multiple Select A field service worker addresses focus group participants: "Thank you for being here. I am sure you are going to love these new chocolate donuts, but if you don't you will need to complete a questionnaire telling us why." The field service worker's comments are (Select all that apply.) O not appropriate since some participants may not comment honestly O not appropriate because they seem to tell people they are going to like the donuts O appropriate for focus group about chocolate donuts O appropriate since participants will know what they are getting into « PREVIOUS NEXT> ©2016 Glynlyo nline SAMSUNG
Questlon # 11
Multiple Choice
A tea company hires a firm to research why their peach tea is not performing well. The marketing research firm must survey.at least 100 people who have tried the tea.
The team has just 90 respondents and the data is needed soon. It is ethically best to
O ask for an extension, if needed, while searching for an additional ten respondents
O use respondents who may like tea but have not tried this type
ask family members to be respondents, since the survey is confidential
O use the respondents they have since it will produce the desired results
© 2015 Glynlyon, Inc.
( PREVIOUS
NEXT>
SAVE
2016 Giynlyon, Inc Al ri
24 mainline
SAMSUNG
Transcribed Image Text:Questlon # 11 Multiple Choice A tea company hires a firm to research why their peach tea is not performing well. The marketing research firm must survey.at least 100 people who have tried the tea. The team has just 90 respondents and the data is needed soon. It is ethically best to O ask for an extension, if needed, while searching for an additional ten respondents O use respondents who may like tea but have not tried this type ask family members to be respondents, since the survey is confidential O use the respondents they have since it will produce the desired results © 2015 Glynlyon, Inc. ( PREVIOUS NEXT> SAVE 2016 Giynlyon, Inc Al ri 24 mainline SAMSUNG
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