The chapter describes Apple, Redbox, and Keurig as examples of companies that have been successful with a Blue Ocean strategy. Find another example of a company that has successfully pursued a blue ocean strategy. Explain.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 2CTQ: How has Teslas strategic position changed since it was founded in 2003?
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The chapter describes Apple, Redbox, and Keurig as examples of companies that have been successful with a Blue Ocean strategy. Find another example of a company that has successfully pursued a blue ocean strategy. Explain.

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