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- how does individualism and collectivism influence marketing to consumers in different countries?explain How important is cultural adaptation when entering a new market and what are some strategies for achieving it?Using the PESTEL framework discuss how the factors affects tourism industry politically socially technologically
- What mechanism are used to reinforce such a common culture ?fAST PLZ Buying and selling products online is an example of a Technological dimension in the extemal evironment b Socio - cultural factor c Global dimension in the extemal evironment d. Political legal dimension in the external environmentCulture is an integral part of an individual and a society. Understanding the culture of each country is very important before entering into the market. You are appointed to market a new local product to any selected country in South East Asia. a)Analyse with examples FIVE (5) elements of society, culture and global consumer culture which related to your selected country.