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- Check the response that describes your agreement or disagreement with each statement listed below: Strongly Disagree Don’t Statement Agree Know Disagree Strongly Agree • Adults like to take their families to fast-food restaurants • Our children have a say in where the family chooses to eatCase 2-1.Self-Concept, Self-Congruency Theory and Consumer Behavior:Take some time for introspection. Thinking deeply, write a description of the characteristics [core beliefs, psychographics (activities, interest, and opinions)], etc. that define your actual self. What products, and what specific brands have you bought in certain product categories that reflect your actual self? Do the same thing as you did in question two, except do this for your ideal and possible selves. Since as a student you may not have the financial resources to have already bought many of these products, don’t place any emphasis on whether or not you can currently afford these products and brands; what would you buy, if you could, to reflect these aspirational selves.Two students published an Op-Ed essay in The New York Times on Thursday about the difficulty they had trying to foster an open and honest dialogue about depression in their high school. Student Opinion Questions about issues in the news for students 13 and older. • See All Student Opinion » Can students at your school talk openly about their mental health issues? Or is the topic still taboo? In “Depressed, but Not Ashamed," Madeline Halpert and Eva Rosenfeld write: Most of our closest friends didn't know that we struggled with depression. It just wasn't something we discussed with our high school classmates. We found that we both had taken Prozac only when one of us caught a glimpse of a prescription bottle in a suitcase during a journalism conference last November. For the first time, we openly discussed our feelings and our use of antidepressants with someone who could relate. We took a risk sharing our experiences with depression, but in our honesty, we found a support system. We…
- Which version of the multiattribute attitude modeland which attributes would you use to assessstudent attitudes toward the following? Justifyyour answer.a. Student health systemb. Target storec. Hybrid automobilesd. Cats as petse. Energy drinks6. Selling more Ben and Jerry's supet premium ice cream to Americans is an example of Select one: a. market penetration b. market development c. product development d. market divestment e. diversification 7. The U.S. Army former advertising theme, "Be all that you can be," relied on which of the psychological influences on behavior? Select one: a. perception b. motivation c. learning d. lifestyle e. antecedent states 11. In which stage in the consumer purchase decision process would a consumer ask, "Iş installation included in the price of this HDTV?" Select one: a. purchase decision b. problem recognition C. evaluation d. information search e. alternative evaluation 23 The four Ps of the marketing mix areCritical Thinking A few years ago, Anheuser-Busch Inc. aealed a new division dedicated 10 marketing 10 Hispanics and announced it would boost its ad spending in Hispanic media by two-thirds to more than $60 million, while Miller Brewing Co. signed a $ 100 million, three-year ad package with Spanish-language broadcaster Univision. But Hispanic activists immediately raised public health concerns about the beer ad blitz on the grounds that it targets a population that skews young and is disproportionately likely to abuse alcohol. Surveys of Hispanic youth show that they are much more likely to drink alcohol, get drunk, and engage in binge drinking than their white or black peers. A senior executive at Anheuser-Busch responded, ·we would disagree with anyone who suggests beer billboards increase abuse among Latino or other minority communities. It would be poor business for us in today's world to ignore what is the fastest-growing segment of our population.a. Manufacturers of alcohol and…
- Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…According to Sire, the New Age borrows elements from theism, naturalism, Eastern pantheistic monism, and animism ... as well as many other sources. Due to this, it has a broad appeal and enjoys tremendous popularity in the United States.However, Sire indicates that one of the greatest weaknesses of the "new consciousness" is that of self-deception. How might following New Age ideas lead to self-deception? Discussion 2: Postmodernism Go to www.christianity.co.nz/truth5.htm and read the summary of postmodernism. Which of the characteristics listed cause you the most concern? Why?Differentiate between the following Response Hierarchy Models AIDA Model – Hierarchy of Effects Model – Innovation Model- Communication ModelWhich model will be the best for newly launched automobile brands KIA and MG; give appropriate reasoning
- How do you increase views?The idea of "self-concept" is used to explain: O why most companies that enter a new market only serve one segment none of the other four options are correct the rise of self-made 'influencers' in online marketing the difference between wants and needs O why individuals who buy full-size pickup trucks may often have "rugged" personalities3 What are (a) the advantages and (b) the disadvantages of Chobani’s Customer Loyalty Team that handles communication with customers—from phone calls and e-mails to Facebook and Twitter messages?