Please create IMC Recommendation for GOOD LUCK HUMANS company. ASAP 4:07PESTLE AnalysisPolitical Factors:- Labor Laws: Given that Good Luck Humans relies on hiringpeople from underprivileged backgrounds, the firm maycome under fire for its compliance with labor regulations, faircompensation, and working conditions. In order to upholdmoral behavior, stay out of trouble with the law, and preventnegative publicity, compliance with these standards isessential.- Trade Policies: Any modifications to trade regulations mayhave an effect on where their products' raw materials comefrom. Import restrictions or tariffs may have an impact onmanufacturing costs, which may therefore have an impact onpricing tactics.Economic Factors:- Income Levels: Economic fluctuations can affect thedisposable income of the target affluent market that GooLuck Humans caters to. During economic downturns, luxuryspending might be reduced, affecting the company's sales andrevenue.- Inflation and Currency Rates: Variations in inflation ratesand currency exchange rates can have an effect on labor andmaterial costs. If manufacturing prices rise dramatically, thismay have an impact on pricing policies and overallprofitability.Social Factors:- Socioeconomic Impact: The emphasis that Good LuckHumans places on hiring women from underprivilegedeconomic backgrounds advances society. It improves thebrand's reputation and draws in customers who care aboutsocial issues.- Consumer Trends: The company's offers are in line with thegrowing trend of consumers favoring handcrafted, distinctive,and ethically created goods. Sales among customers whoplace a high value on socially conscious purchases can beincreased by comprehending and responding to these trends. 4:001. Company Historical MilestoneAfter founding Good Luck Humans in 2016,the company started off by making plush toys, floorcushions, Lucky Button chairs, Lucky Pineapples,Lucky necklaces, and Good Luck dolls. Thecompany eventually added a unique range of clothesto its assortment of accessories, which now includedbracelets, earrings, bags, and clutches. The GoodLuck floor pillows, which are made by women fromeconomically disadvantaged neighborhoods in LasPinas and Paranaque, are particularly noteworthyexamples of the brand's dedication to craftsmanship.Each cushion is made up of at least 200 LuckyButtons that are painstakingly hand-sewn andhand-embroidered.Since its launch, the brand has been presentat Aphro Living in Makati and has grown inpopularity. On July 13, 2019, Good Luck Humansheld its inaugural pop-up event to highlight itsdistinctive and varied line of products at Craft MNLon Pasay Road, Makati. After such a great launch,the brand proceeded to grow, holding a secondpop-up at Rockwell Center's Power Plant Mall. Withits unique products and dedication to handcrafteditems, Good Luck Humans has established a namefor itself in the fashion and lifestyle industries.2. Company MarketingGood Luck Humans markets itself as amostly Do-it-Yourself type of clothing business, where theproducts that they sell are hand-crafted and hand-sewn bylower class individuals from the likes of Las Pinas andParanaque. The company not only uses social mediamarketing, through Instagram and Facebook, but also has itsown dedicated blog in its website which gives out gift guides,and mostly testimonials from employees and customers aswell as using customer testimonials as proof that theirproducts are unique and handcrafted. While the company hasnot considered using influencer marketing as a way to boostsales, customer testimonials have been recorded in its mainwebsite in order to generate validity that their products arehigh in quality.

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Integrated marketing communications is the process of classifying, planning, and monitoring the…