Pebble Technology identified a cultural trend towards crowd participation that it exploited in designing and funding its product launch. Similarly, politics, regulations, law and social norms are dynamic factors to consider and monitor for signs of disruption. These issues are associated with the ___________ component of situation analysis.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Pebble Technology identified a cultural trend towards crowd participation that it exploited in designing and funding its product launch. Similarly, politics, regulations, law and social norms are dynamic factors to consider and monitor for signs of disruption. These issues are associated with the ___________ component of situation analysis. 

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