Organizational Setting In at least 2 pages: Describe the mission of your organization (e.g., what product or service is provided, to what intended markets, and how the product or service is distinct from those offered by competitors) Define your customers are (internal and external) Identify what value you add to the organization (how you help the organization achieve its mission)

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.2: Largest Toymaker In The World: Lego Builds On Past Success
Problem 3C
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  • Organizational Setting
    • In at least 2 pages:
      • Describe the mission of your organization (e.g., what product or service is provided, to what intended markets, and how the product or service is distinct from those offered by competitors)
      • Define your customers are (internal and external)
      • Identify what value you add to the organization (how you help the organization achieve its mission)
      • Highlight the role Christianity currently plays in this organization (if it is a secular organization, what Christian values are built into the organization?).
    • Must clearly state if the company/industry is fabricated (not statement required for authentic company/industry.
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Organizational Setting

    • Highlight the role Christianity currently plays in the (ABC Corporation) (if it is a secular organization, what Christian values are built into the organization?).
  • Must clearly state if the company/industry is fabricated (not statement required for authentic company/industry.
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