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- Which of these is NOT one of the advantages that online ads have over other formats? Marketers can track how many visitors click on an ad. Marketers can track how long visitors spend on an ad. Marketers can track what visitors do on an ad. Marketers can track how long visitors where visitors go after seeing an ad. Marketers can track whether visitors approve of the sites on which an ad is placed.Any message can be presented using different execution styles. Select a brand and target audience and design two advertisements, each using a different execution style to deliver the same message to the target audience, but in a different way. Identify the types of execution styles you are using and present your advertisements?In selecting the right media, one should consider its' reach, the number of different people/households exposed to an ad True or False True False
- The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.The advertising team decided it would be best to load up on the advertising for the new doll during the holiday season but then slow down advertising efforts for the next 12 weeks. What aspect of advertising does this plan reflect? Multiple Choice frequency continuity effective reach attention value medium valuetrue or false 2.Companies do much more than match advertising messages to market segments. They also build a sales environment for their product or service that correspond to the market segment they are trying to reach.
- Describe the fundamental logic underlying the principle of recency (or what also is referred to as the shelf-space model of advertising). Is this model always the best model to apply in setting media allocations over time?The company has created awareness about a new product and now needs to move potential buyers to the interest stage. The best way to do this is to: a. Provide readily available information about the product. b. Increase distribution and make the product more available. c. Increase the level of advertising. d. Reduce the price of the product.Some businesses use advertising to align consumer product brands with social values favored by their customer base. Group of answer choices True False
- Marketing emphasizes a process that is more "pull-focused" while sales are more "push-focused" choose an alternative False TrueAdvertising response models sometimes exhibit nonlinearity due to a declining marginal impact, where each subsequent ad receives less exposures.Which of the following is a disadvantage of using direct mail as an advertising medium? Group of answer choices high competition within same medium lack of personalization of advertising message low audience selectivity lack of flexibility relatively high cost