How has Solectron’s value to its customers evolved over time? How has Global expansion contributed to Solectron’s ability to move from a contract manufacturing supplier to a supply chain integrator? How has the company been able to successfully integrate its acquisitions? What was the impact of the company’s culture on the success of the company, on the business downturn? What additional products and services should Solectron provide to its customers in the future? What should the company do in the short term? In the longterm?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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  1. How has Solectron’s value to its customers evolved over time? How has Global expansion contributed to Solectron’s ability to move from a contract manufacturing supplier to a supply chain integrator?
  2. How has the company been able to successfully integrate its acquisitions? What was the impact of the company’s culture on the success of the company, on the business downturn?
  3. What additional products and services should Solectron provide to its customers in the future? What should the company do in the short term? In the longterm?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing