Examine the functions and importance of transport. Discuss and compare the strengths, limitations and the primary functions of Water, Rail, Air and Road mode of transportation.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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Transportation activities are key component in the movement of various bottles, different warehousing equipment’s, as well as logistics activities, from various manufacturers in South Africa, Kenya, China, Europe as well as The United arabas Emirates; to various factories and assembly points in the DR Congo in order to be processed. Transportation activities should ensure effective and efficient movements of finished goods downstream any supply chains.

Examine the functions and importance of transport.
Discuss and compare the strengths, limitations and the primary functions of Water, Rail, Air and Road mode of
transportation.

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