Discuss the meaning and purpose of a balanced scorecard for a company. Explain the four key areas involved and the different financial and non-financial metrics of interest to the company. As you respond, provide examples across industries and how a balanced scorecard can complement a SWOT analysis.

Discuss the meaning and purpose of a balanced scorecard for a company. Explain the four key areas involved and the different financial and non-financial metrics of interest to the company. As you respond, provide examples across industries and how a balanced scorecard can complement a SWOT analysis.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage

Section9.6: Measuring And Evaluating Strategic Performance

Problem 1CC: Why is performance evaluation critical in strategic planning?

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