Find the interpretation of the correlation anaylsis CORRELATION ANALYSISTable 4.8 Test of correlation between dependent variablesCorrelation MatrixCredibility PopularityAttractiveness Match-upCredibilityPearson's rp-valuePopularityPearson's r0.673p-value1.000AttractivenessPearson's r0.5970.728p-value1.0001.000Match-upPearson's r0.5490.5310.534p-value1.0001.0001.000Note. Ha is negative correlationNote. * p<.05, **p<.01, *** p<.001, one-tailed Table 4.9 Test of correlation between independent variables and dependent variableCorrelation MatrixLevel of Influence ofLevel of PurchaseInfluencersIntention of ConsumersLevel of Influence ofInfluencersPearson'srCorrelation MatrixLevel of Influence ofInfluencersLevel of PurchaseIntention of Consumersp-valueLevel of PurchasePearson's0.804Intention of Consumersrp-value1.000Note. Ha is negative correlationNote. *p < .05, ** p < .01, ***p < .001, one-tailedINTERPRETATION

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CORRELATION ANALYSIS Table 4.8 Test of correlation between dependent variables Correlation Matrix Credibility Popularity Attractiveness Match-up Credibility Pearson's r p-value Popularity Pearson's r 0.673 p-value 1.000 Attractiveness Pearson's r 0.597 0.728 p-value 1.000 1.000 Match-up Pearson's r 0.549 0.531 0.534 p-value 1.000 1.000 1.000 Note. Ha is negative correlation Note. * p <.05, ** p<.01, *** p<.001, one-tailed