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Consider how Starbuck's and Dunkin positioning strategy as these tw compete against each other. What is the most relevant segmentation Sturbuck's The positoning is based on behavior The positioning is based on demography The positioning is based on psychography

Consider how Starbuck's and Dunkin positioning strategy as these tw compete against each other. What is the most relevant segmentation Sturbuck's The positoning is based on behavior The positioning is based on demography The positioning is based on psychography

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 35 Listen Consider how Starbuck's and Dunkin positioning strategy as these two brands compete against each other. What is the most relevant segmentation base for Sturbuck's The positoning is based on behavior The positioning is based on demography The positioning is based on psychography
Transcribed Image Text:Question 35 Listen Consider how Starbuck's and Dunkin positioning strategy as these two brands compete against each other. What is the most relevant segmentation base for Sturbuck's The positoning is based on behavior The positioning is based on demography The positioning is based on psychography
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