Company Miraitowa is manufacturing a range of bulk novelty products to be sold at the Olympics in Tokyo. Company Miraitowa is located in Beijing China. Examples of the products include key rings, caps, socks and vacuum insulated water bottles to name a few. Answer the following questions related to Company Miraitowa. Briefly state the alternative channels of distribution Company Miraitowa can use to get the novelty products to the customers

Company Miraitowa is manufacturing a range of bulk novelty products to be sold at the Olympics in Tokyo. Company Miraitowa is located in Beijing China. Examples of the products include key rings, caps, socks and vacuum insulated water bottles to name a few. Answer the following questions related to Company Miraitowa. Briefly state the alternative channels of distribution Company Miraitowa can use to get the novelty products to the customers

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 5DYMP

See similar textbooks

Similar questions

3. Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution. Select three products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.
Disccuss .briefly the common channels of distribution for the consumer goods .
Identify the target customers and the ways to make them buy in a hand painted tote bag business in the Philippines
Trace the distribution channel for a familiar product. Explain how & why the channel has evolved as it has and how it is likely to change in the future.
Give a specific company and discuss the distribution channel. Include who are their manufacturer/producer/supplier, wholesaler, distributors and retailers.
Lulu Hypermarket is the leading retailer in the Middle East. They sell their Lulu brand of bread, rice, washing powder along with wide range of manufacturer’s brands. This retailing activity of Lulu Hypermarket is classified as ________________. a.Manufacturer brand with few categories b.Own brand and few categories c.Manufacturer brand with many categories d.Own label and many categories
There are THREE major distribution strategies a company can use to effectively reach its customers with its offering. Using examples, describe the strategies while highlighting how each of them determines the extent of distribution of the company’s products.
As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.
AirAsia has recently launched its own ride hailing app in the Malaysian market called AirAsia Ride. To increase the number of users to the service, AirAsia Ride needs to encourage more drivers to sign up to the platform. Discuss, from the consumer perspective why it is important that AirAsia Ride has many drivers as possible on the Using the Hierarchy of Effects Model, discuss how AirAsia Ride can encourage riders to sign up to the
Discuss the Segmentation of the Distribution Channel as it pertains to Product Segmentation.
Just ANswer the Number 3! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…
How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion