Brentford Square Community Shopping Centre Project (Part A): A marketing strategy for a small community shopping centre Prepared by Mike Shaw and Paula Tomsett, Lynx Research Pty.Ltd., Melbourne. Background The Brentford Square Shopping area is a small community shopping centre located in the eastern suburbs of Melbourne, on Canterbury Road, Forest Hill, and comprises a large supermarket, branches of two major banks, chain liquor and food outlets and over thirty specialty shops. There has been trading at Brentford Square since the late 1950s and in 1963 the Brentford Square Traders Association was established. The Community Shopping Centre Community shopping centres are typically a collection of shops owned by different traders or landlords. They include strip shopping precincts or more centralised groups of shops. The large shopping centres (regional shopping centres) are quite distinct and typically the centre owner manages the marketing activities for the entire centre. In addition, these regional
Brentford Square Community Shopping Centre Project (Part A): A marketing strategy for a small community shopping centre Prepared by Mike Shaw and Paula Tomsett, Lynx Research Pty.Ltd., Melbourne. Background The Brentford Square Shopping area is a small community shopping centre located in the eastern suburbs of Melbourne, on Canterbury Road, Forest Hill, and comprises a large supermarket, branches of two major banks, chain liquor and food outlets and over thirty specialty shops. There has been trading at Brentford Square since the late 1950s and in 1963 the Brentford Square Traders Association was established. The Community Shopping Centre Community shopping centres are typically a collection of shops owned by different traders or landlords. They include strip shopping precincts or more centralised groups of shops. The large shopping centres (regional shopping centres) are quite distinct and typically the centre owner manages the marketing activities for the entire centre. In addition, these regional
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
Problem 3VC
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As an executive for Brentford Square Community Shopping Centre Project you are required to classify information in different ways.
Name all the ways Brentford Square Community Shopping Centre can classify information explaining purposes with examples it can be used for?
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