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- • Explain the research process. • Argue in favour of how has strategic management integrated with technology in the running of modern day business transactions?Target Market of Jollibee. 1. Market Trends 2. Market Growth If it has a source, kindly indicate it. Thank youQuestion 1 List 5 ways that marketing research can contribute to effective business decision making. Question 2 What are the three types of marketing research? Indicate which type each item in the list below illustrates. The three types of marketing research are exploratory, descriptive, and causal. Explain your answers. Question 3 Do the stages in the research process seem to follow the scientific method? Question 4 Why is the “define research objectives” stage of the research process probably the most important?
- Do market analysis. Thank you!● Describe the relationship between the target market and the 4 P’s ● If there was a weakness in the marketing plan outcome would you look to the 4 P’s for a possible solution?Scenario: Gravity Nightclub is interested in re-opening its doors to the public. Taking the Marketing Concept Approach, it would like to find out what appeals to its target audience, primarily individuals who are between the 18-34 age range. Given budget constraints, the marketing director has a spend cap of $2,000,000 GYD and can only select one market research method. State reasons why Qualitative method is the best to use
- Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a real- world context. Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis. Assignment Guidelines: 1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands. 2. Market Analysis: Conduct a thorough analysis of your target market. Define the target…Formulate a research problem based on the research topic you have identified. Research topic - The role of strategic managers in coordinating day to day running of a business enitiy. A qualitative approach to strategic planning and management in business. Based on strategic management. The following should be included:• Indicate what the research problem is;• Why it is a problem; and• Why it needs to be solved.• The purpose of the research. (This is not an essay - short paragraph)You MUST use your chosen client ( COMCAST) and include sources as this is research based.*** each part should be 1–2 paragraphs or several bullet points in length. Part 1: Competitive Advantages List the competitive advantages of the product, service, or organization you’re focusing on: the things that make it different from competitors in positive ways. Part 2: Market Niche and Positioning Strategy Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach? Part 3: Positioning Statement Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1] (L
- SUBJECT: RESEARCH METHODScenario: The Board of Directors at Viking River Cruises as selected you as their team to identify a viable new market segment to expand their offerings and communications. You have been asked to expand your offerings Create a memo that details your strategy directed to the Board of Directors of the organization. Include the follwing What method of segmentation did you use to determine a new target: Demographic segmentation, Geographic segmentation, Firmographic segmentation, Behavioral segmentation, or Psychographic segmentation Why select the method or these methods? How to determine the attractiveness of this target? Which of the 4 types of targeting are you recommending and why? Describe the new target for this company? Develop a value of proposition that this segment would respond to ?(CLO2) Explain how EMAAR Company can use Business Pressures-Responses-Support Model to run its business