Attracting media coverage is the primary aim of which communication model? Select one: a. Two-way asymmetrical model b. Press agentry or publicity model c. Public information model d. Two-way symmetrical model
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- What are the possible causes for low CTR for a PPC ad? Select all that applies (selecting wrong answers bear negative weights): O the ad isn't relevant with the keywords people searched O the ad isn't convincing enough for people to click on O you are bidding too much on the keywords selected for this ad O the landing page for this ad has a high bounce rate the ad is too low on the page and isn't getting enough attention O the ad has typos and punctuation errors O the keywords you selected for this ad are just not very popular (not searched for enough) O your CPA is too high for this adCoca-Cola, an American company founded in 1892 and one of the world's most successful companies in the world, has launched "Choose Happiness" campaign in 2009. The campaign encouraged consumers to share happy memories and what made them feel happy during summer of 2009. In the context of "Developing Effective Marketing Communication", Coca-Cola used: O a. Nostalgia O b. Buzz Marketing O C. Emotional appeal O d. Advertising O e. Rational appeal A Moving to another question will save this response. « » TOSHIBA HOME INS DEL SCROLL LOCK SYSRO PAA F9 F10 F11 F12 F7 F8 BACK NUL & LC SPACE 67 7 V 8A9 ENTER TYYIU て P 65Need the correct answer to this practice question I found online please When planning an advertising campaign, what part explains both internal and external strengths and weaknesses? objectives positioning statements situational analysis copy strategy
- The advertising team decided it would be best to load up on the advertising for the new doll during the holiday season but then slow down advertising efforts for the next 12 weeks. What aspect of advertising does this plan reflect? Multiple Choice frequency continuity effective reach attention value medium valueA department store enlists you to increase its ad rate conversions. You examine its audience segmentation and see that it has never surveyed its customers about their big five personality model dimensions. What do you propose to help the department store increase its ad rate conversions? A) You propose that the department store survey all of its employees to find out what their big five personality traits are. You average their scores to create the ideal consumer persona and encourage the store to target their ads to that persona. B) You propose to implement your personality analytics platform into the company’s ad campaigns. Consumers are drawn to brands with the opposite personality dimensions because opposites attract, and those consumers are more likely to respond to the ads. C) You propose to incorporate a personality survey into the next ad campaign to capitalize on the BuzzFeed phenomenon and because consumers like to answer questions about themselves. D) You propose to…H&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesis
- Sales is more relevant in than marketing in the consumer market (B2C) choose an alternative False TrueThe business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products is known as: a. consumer orientation b.costumer persuasion c.sales orientation d.non of the above[Ella] Ella is watching the nightly news on ABC as she does every day when she gets home from work. ABC nightly news is broadcast nationally, but Ella accesses it through Cox Cable, the local cable service. Ella notices a number of advertisements in the program for the upcoming Alachua County School Board election. What type of television advertising are these ads? O Syndicated O Cable O Spot Network National
- Unit 5 DB Targeted Ads rely 1 Write an initial substantive response of 80 words in length. Begin your response with a restatement of the question/prompt, and include in-text citation(s) and a reference for each scholarly source used according to the APA guidelines found in the APA Style Guide located in the Student Success Center. The restatement of the question/prompt, the references, and the citations are not included in your response word count. Amy Storm Professor and class, My Unit 5 Discussion Board example of an ad that targets a specific customer segment is this ad from Carlâs Jr.: This ad (and many of Carlâs Jrâs ads) is very specifically targeted toward men, given itsâ implied reference to womenâs thoughts on a specific â uh â subject. This ad actually âsaysâ very little; however, the sexual undertone of the implication that…You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is to work for better organic search engine results through Search Engine Optimization (SEO). Which of the following tactics should you follow in your SEO program? O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from the search engines O Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites O You should use all of the tactics listed.Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? Select one: a. groupthink b. subliminal advertising C. social loafing d. selective attention e. consumer ethnocentrism Previous page Next pa dows Return to: General