ar Sir, We recently purchased a machine from your Port-of-Spain store and paid a great deal of money for it. This machine, according to your website, is supposedly the best model in your line and has caused us nothing but trouble each time we use it. Really, can’t you do anything better with your technology? We expect you to stand by your products. The warranties you give with them should make you accountable for shoddy workmanship. Let us know at once what you intend to do about our problem. If you cannot or are unwilling to correct the situation, we will take our business elsewhere, and then you will be sorry. Sincerely yours, ----------------------------- Cindy John

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Re-write the following complaint letter to make it more precise, less emotional, and more persuasive.

Complaint Letter:

Dear Sir,

We recently purchased a machine from your Port-of-Spain store and paid a great deal of money for it. This machine, according to your website, is supposedly the best model in your line and has caused us nothing but trouble each time we use it. Really, can’t you do anything better with your technology?

We expect you to stand by your products. The warranties you give with them should make you accountable for shoddy workmanship. Let us know at once what you intend to do about our problem. If you cannot or are unwilling to correct the situation, we will take our business elsewhere, and then you will be sorry.

Sincerely yours,

-----------------------------

Cindy John

 

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