al app

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
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Why is it so important to ensure the cultural appropriateness of marketing strategies and promotional activities are suitable for international markets, as well as making sure they are compatible with the organisation’s requirements.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing