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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Amazon Business has a significant impact on the environmental aspect of sustainability. On the positive side, Amazon's focus on renewable energy and waste reduction initiatives has led to the reduction of its carbon footprint. Additionally, Amazon has invested in electric delivery vehicles, reducing emissions from its logistics operations. However, Amazon's reliance on single-use packaging and its large-scale logistics operations have a negative impact on the environment. Amazon has been criticised for its excessive use of plastic packaging, which contributes to plastic waste in landfills and oceans. Therefore, Amazon must continue to prioritise sustainability in its operations to ensure that its environmental impact is reduced.    

 

 

 

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