According to Table 8-2, what is the advertising budget constraint? ( A 800T + 1000N + 400R < 10,000 B) 7000T + 8500N + 3000R < 10,000 (c) 10T + 7N + 20R < 10,000 800T + 1000N + 400R 2 10,000 E 10T + 7N + 20R 2 10,000
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- Choose a product, develop a marketing mix, competitve advantage, pricing, media strategy You will need to choose a product that you would like to market: Using the Internet, you will need to develop all of the following: 1: A marketing mix and a competitive advantage for the product 2: A consumer survey designed to help determine the marketing mix and competitive advantage 3: A product line with at least two additional products in your line 4: A pricing strategy, a price, and a rationale explaining the price of each of your products Remember to consider turnover, competition, and elasticity of demand in your strategy 5: A contingency plan in case your product does not sell at the initial price along with a rationale for your plan 6: A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used Remember to specify the advantages of the chosen media, frequency, and continuity to be usedXYZ Pharmaceutical CompanyThe XYZ company has developed a new vaccine for Covid. The XYZ company placed an advertisement in the Journal of Medicine because it is read by doctors. The goal of the advertisement is to get the doctors to use the vaccine on their patients. Is the XYZ Company using a push or a pull strategy? Explain your answer.The XYZ Company has a commercial on Monday night football with the goal of getting the television viewers to ask their doctors for their vaccine. Is the XYZ Company using a push or a pull strategy? Explain your answer.From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.
- As the marketing manager at Tesla, your main responsibility is to launch the new Tesla x compact SUV model — a completely new electric model in the Tesla product line. History suggests that having prospects test drive the vehicle enhances the probability of a sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships. Determine your campaign target consider each of the following options. Describe how or if the target option will be used. If you choose not to use an option, be sure to explain why it is not a fit for your campaign. Target Option Description Exclusivity Sequencing Frequency capping Road blocking Geo targeting Connection type Day and time Social serving Audience Behavioural targeting and Retargeting/RemarketingMany insurance companies sell health insurance plans to companies. In these companies the em- ployees pick the plan, but the set of offered plans is determined by the company. Recently, Blue Cross–Blue Shield, a health insurance company, ran a television ad stating, “If your employer doesn’t offer you Blue Cross–Blue Shield cover- age, ask why.” Explain the promotional strategy behind the advertisement.Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 9–10, what advertising actions might you take to increase revenues from (a) dormitory students, (b) dinners, and (c) after-dinner snacks consumed by night commuter students?
- Use MATCH to find the year index for the "Year" in cell B20, and use INDEX to find the salesperson's performance during specified month in the highlighted box *** I need the excel formula/ function for YEAR INDEX C20 and SALES E20 ***Write a sales pitch using the graph and given functions.Companies depend on TV program ratings to determine their desire of sponsoringa program, which reflects degree coverage. Are program ratings a good criterion forevaluating effectiveness of advertising? Does a high rating indicate the sales volumewill also be high. Discuss
- 5. A recent marketing study has shown that for your firm’s product a 2 percent increase in advertising expenditures results in about a 1 percent increase in units sold. Similarly, a 5 percent decrease in price generates about a 10 percent increase in units sold. Last year, your firm had overall sales revenue of $25 million. Assuming the information from the marketing study is correct, how much should your firm have spend on advertising last year? (Give the answer in millions of dollars and show 2 decimal places.)It is known that The New Time. Of philips’ circulation is 731,500 print copies. You publish three advertisements in the TTP a week and run your campaign for 12 weeks. What are the total audience impressions (TAI) you can get over the period of 12 weeks?Choose the correct option 1) Belinda went walking through the CNE (Canadian National Exhibition) and was offered a free sample of honey infused with vanilla. She had never tasted something so amazing. She bought 3 bottles. This is an example of which integrated marketing communications tool? a) Direct Marketing b) Personal Selling c) Advertising d) Sales Promotion 2) Adrina has a flower shop. She is planning to increase her store traffic by 10% in the next five months. She estimates that she should spend extra $1,500 on advertising to achieve that goal. In this example, which budgeting methods does Adrina use? a) Competitive Parity b) Personal Decision Strategy c) Objective and task d) Percentage of Sales 3) CIBC holds a 5K or 1K walk or run that raises funds for Canadian Cancer Society every year. This is an example of a) Cause-related marketing b) Public relations c) Product Placement d) Direct Marketing