According to shareholder value thinking, Corporate Social Responsibility (CSR) initiatives: Select one: a. Enable companies to addresses social issues that were caused by them and allow them to be part of the solution. b. Are costly and dilute a company’s focus on economic activity and productive role in society. c. Have a positive effect on reputation, through which companies can gain more customers and attract shareholders and high-quality employees. d. Improve a firm’s performance through goodwill and public image.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
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According to shareholder value thinking, Corporate Social Responsibility (CSR) initiatives:
Select one:
a. Enable companies to addresses social issues that were caused by them and allow them to be part of the solution.
b. Are costly and dilute a company’s focus on economic activity and productive role in society.
c. Have a positive effect on reputation, through which companies can gain more customers and attract shareholders and high-quality employees.
d. Improve a firm’s performance through goodwill and public image.

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