Homework Help is Here – Start Your Trial Now!
Business
Operations Management
A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: Priority 1: at least 65 million high-income men (HIM) • Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: Ad Channel Sports Game Show HIM HIW LIP Cost 120000 40000 7 4 8 5 6 News 6. 5 3 50000 Sitcom 4 7 40000 Drama 8 60000 Soap Opera 3 40000 69

A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: Priority 1: at least 65 million high-income men (HIM) • Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: Ad Channel Sports Game Show HIM HIW LIP Cost 120000 40000 7 4 8 5 6 News 6. 5 3 50000 Sitcom 4 7 40000 Drama 8 60000 Soap Opera 3 40000 69

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
See similar textbooks
icon
Related questions
Question
A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: • Priority 1: at least 65 million high-income men (HIM) Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: Ad Channel HIM HIW LIP Cost Sports Game Show 7 4 8 120000 3 5 6 40000 News 3 50000 Sitcom 4 5 7 40000 Drama 8 60000 Soap Opera 3 4 5 40000
Transcribed Image Text:A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: • Priority 1: at least 65 million high-income men (HIM) Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: Ad Channel HIM HIW LIP Cost Sports Game Show 7 4 8 120000 3 5 6 40000 News 3 50000 Sitcom 4 5 7 40000 Drama 8 60000 Soap Opera 3 4 5 40000
Questions 1. Formulate the goal programming problem for the assignment given above. Assume equal weights. 2. Solve the problem using QM for windows and write down the solutions of the problem. 3. Present an elaborate explanation of the solution. (not more than 1 page for this question)
Transcribed Image Text:Questions 1. Formulate the goal programming problem for the assignment given above. Assume equal weights. 2. Solve the problem using QM for windows and write down the solutions of the problem. 3. Present an elaborate explanation of the solution. (not more than 1 page for this question)
Expert Solution
steps

Step by step

Solved in 2 steps with 6 images

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.
SEE MORE TEXTBOOKS