3. The following information is related to MyBarang's business.MyBarang Sdn. Bhd. founded by Ms. Rosnah Binti Roslan, 70 years old, is one of thelargest retail and wholesale business groups in Malaysia. Currently, MyBarang hasoperated more than 120 branches throughout Malaysia covering urban and rural areasconsisting of 17 hypermarkets, 10 supermarkets, 9 bazaars, 16 mini markets, 6convenience stores and 6 franchises. The company's vision to be a leading producerof "halal" goods and services in the world and the company's mission to be a leadingcompany in wholesale and retail have provided the best value and a wide selection ofproducts through excellence based on ideas in business.In carrying out social responsibility activities, the MyBarang group is a supermarketthat is involved in the retail store transformation program and acts as an advisor and istrusted by the government as the operator of Official National Retail Stores for thepurpose of reducing the burden on rural consumers. Therefore, MyBarang launched aprice reduction campaign by reducing the prices of 160 types of essential itemsincluding chicken, fish, meat, vegetables, dry goods and health items. In addition, ruralresidents can enjoy subsidized goods at competitive prices.Based on the above information, answer the following questions: a) List TWO (2) characteristics of an entrepreneur's personality in Ms. Rosnah BintiRoslan.b) Explain the marketing mix for MyBarang Sdn. Bhd..c) Explain the advantages of Ms. Rosnah Binti Roslan becoming an entrepreneur fromthe aspect of business objective.

In this explanation, we discussed MyBarang Sdn. Bhd., one of the largest retail and wholesale…

Answered: a) List TWO (2) characteristics of an…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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a) List TWO (2) characteristics of an entrepreneur's personality in Ms. Rosnah Binti Roslan. b) Explain the marketing mix for MyBarang Sdn. Bhd.. c) Explain the advantages of Ms. Rosnah Binti Roslan becoming an entrepreneur from the aspect of business objective.