A Human Resources Manager who is working remotely has realised that his current mobile phone lacks the sophistication to keep him in the loop. Apply the Five-Stage Model of the Consumer Buying Process to the Human Resources Manager wishes to acquire a modern mobile device

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Business News: Capitec joins the home-loan market in a long-awaited move
Capitec has announced on Tuesday that it has officially entered the home loans market. Capitec has announced that it has
joined the home loans market on Tuesday afternoon, great news for clients of the highly popular bank. With the highest
number of clients, Capitec has not offered up secured lending to procure homes and only recently launched 'purpose
lending' to fund vehicles in April. The bank announced a partnership with SA Home Loans and is offering interest rates from
6%, a whole percentage point below prime, which places Capitec in direct competition with other major banks that have
been in the game for decades.
While the home loan has been named Capitec Home Loans, it is SA Home Loans and not the bank itself which will actually
assess and approve customers. The loan will be digitally-led and is offering finance for properties up to R5 million over the
course of 30 years. In addition to promising an answer in five minutes, a 50% discount on lawyers’ fees.
Meanwhile, Briefly.co.za reported that Capitec Bank has been ranked South Africa's "Best Bank" for the second consecutive
year. This is after a survey by media group, Forbes. Forbes partnered with the market research firm Statista to measure the
best banks in nearly two dozen countries, surveying over 40 000 customers. Capitec Bank CEO Gerrie Fourie said:
"We’re continually challenging the norms of traditional banking to bring our clients a simplified, affordable solution that puts
them in control of their money. A client-centric focus, along with the pursuit of relevant innovation has made it possible to
transform what was originally a grudge purchase into a service that truly helps people better manage their financial lives."
Capitec Bank was established on 1 March 2001 and listed on the Johannesburg Stock Exchange a year later. The banking

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A Human Resources Manager who is working remotely has realised that his current mobile phone lacks the sophistication
to keep him in the loop. Apply the Five-Stage Model of the Consumer Buying Process to the Human Resources Manager wishes to acquire a modern mobile device

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