a) Compare and contrast variable cost-plus pricing and target pricing, and indicate the circumstances in which each might be appropriate. b) Compute the selling price based on the compay’s pricing policy and indicate whether the customer’s maximum price is consistent with the company’s pricing policy. c) Assume that further tests have confirmed the product’s useful life, and that SA Berhad wishes to maximise profits by reducing costs. Indicate techniques which could be used to achieve a reduction in the product cost. d) Define Business Process Re-engineering (BPR).

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Chapter20: Inventory Management: Economic Order Quantity, Jit, And The Theory Of Constraints
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Problem 17E
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a) Compare and contrast variable cost-plus pricing and target pricing, and indicate the circumstances in which each might be appropriate.

b) Compute the selling price based on the compay’s pricing policy and indicate whether the customer’s maximum price is consistent with the company’s pricing policy.

c) Assume that further tests have confirmed the product’s useful life, and that SA Berhad wishes to maximise profits by reducing costs. Indicate techniques which could be used to achieve a reduction in the product cost.

d) Define Business Process Re-engineering (BPR).

QUESTION 1
SA Berhad produces packing material s used in bagging system. The company has developed a
new material which will reduce the packing time for grocery stores. It is hoped that the
resulting fall in costs will make the product attractive to large grocers. However initial
customer trials have indicated that customers are concerned that the product's effective life will
be shorter than that of the traditional products which it is intended to replace.
One potential customer has agreed to use the product for a trial period. This customer will not
pay more than RM45.00 per kg, and requires 10,000 kg per month. It has been agreed that this
will be ordered in batches of 250 kg.
SA Berhad uses a variable cost-plus approach to pricing, and adds 50% margin to variable cost
to calculate selling price. Activity based costing is used to calculate overheads.
It has been suggested that the company should use a target cost approach to pricing for this
product.
You have been asked to consider the company's options and to report back to the management
team.
The following information has been collected:
Product Costs:
RM8.00 per kg produced
RM9.00 per kg produced
Materials
Labour
You have estimated that each 200 kg produced will require four deliveries of raw materials, and
eight machine hours.
Company Overheads:
Machine running
Materials handling
Order processing
RM276,250 per year
RM118,500 per year
RM390,000 per year
Activity levels (for the company)
5,000 per year
2,000 per year
3,000 per year
Machine hours
Materials deliveries
Customer orders
All computations are to be rounded up to its nearest 2 decimal point.
Transcribed Image Text:QUESTION 1 SA Berhad produces packing material s used in bagging system. The company has developed a new material which will reduce the packing time for grocery stores. It is hoped that the resulting fall in costs will make the product attractive to large grocers. However initial customer trials have indicated that customers are concerned that the product's effective life will be shorter than that of the traditional products which it is intended to replace. One potential customer has agreed to use the product for a trial period. This customer will not pay more than RM45.00 per kg, and requires 10,000 kg per month. It has been agreed that this will be ordered in batches of 250 kg. SA Berhad uses a variable cost-plus approach to pricing, and adds 50% margin to variable cost to calculate selling price. Activity based costing is used to calculate overheads. It has been suggested that the company should use a target cost approach to pricing for this product. You have been asked to consider the company's options and to report back to the management team. The following information has been collected: Product Costs: RM8.00 per kg produced RM9.00 per kg produced Materials Labour You have estimated that each 200 kg produced will require four deliveries of raw materials, and eight machine hours. Company Overheads: Machine running Materials handling Order processing RM276,250 per year RM118,500 per year RM390,000 per year Activity levels (for the company) 5,000 per year 2,000 per year 3,000 per year Machine hours Materials deliveries Customer orders All computations are to be rounded up to its nearest 2 decimal point.
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