The Impact of Declining Nokia Market

There are different kinds of markets in different economies/sectors/goods. Accordingly, there are different kinds of output and pricing decisions which take place. Usually, output and pricing decisions are interdependent except for the case of perfectly competitive markets. In perfectly competitive markets, a single firm is so small compared to the market that it cannot affect the prices. In that case, it must take the price as given, and then decide the quantity to be supplied. Price in this market is equal to the marginal cost of production. In monopoly, however, things are different. The monopolist can change the prices, as it is the sole provider of the good and thus has the market power. But here also, if the price increases quantity demanded

Nokia is the world leader in mobile phones. The decision to concentrate only on telecommunications and early investment in GSM has made Nokia to become the world leader in mobile phones. In a span of five years , Nokia's turnover increased almost 5 times from 6.5 billion euroes to 31 billion euroes. This enhanced Nokia to improve the technology and bought many new features in the mobile phones later.

Nokia has a long history of successful change and innovation, adapting to shifts in markets and technologies. From its humble beginning with one paper mill, the company has participated in many sectors over time: cables, paper products, tires, rubber boots, consumer and industrial electronics, plastics, chemicals, telecommunications infrastructure and more. Most recently, Nokia has been best known for its revolutionary wireless communication technologies, which have connected billions of people through networks and mobile phones. The predecessors of the modern Nokia were the Nokia Company, Finnish Rubber Works Ltd and Finnish Cable Works Ltd. The company's name came from the Nokia town and the Nokianvirta river. Nokia Company's history started in 1865 when mining engineer Fredrik Idestam established a ground wood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern Finland. In 1868, Idestam built a second mill near the town of Nokia, fifteen kilometers west of Tampere, by the Nokianvirta river, which had better hydropower resources. In 1871, Idestam, with the help of close friend and statesman Leo Mechelin, renamed and transformed his firm into a share company, thereby founding Nokia Ab. The new Nokia Corporation had five businesses: rubber, cable, forestry,

Paper was not the essential business style of Nokia. So therefore over the next 40 years Nokia expanded from large paper mill to working with the rubber, Electricity, Cables and Power generation and other multiple facilities. The first CEO of Nokia in that period was Bjorn Westerlund. Nokia merged

Nokia Networks industry is characterized by rapid technological development, and we see the following as the key strategies.

As mentioned before, Nokia phones are on demand in India, Nokia’s new campaign with Nimbuzz could benefit Nokia in variety of ways. First of all – growth markets, Nimbuzz has more than 150 million users and Nokia could expand their market further while working with this company.

On February 11, 2011, Stephen Elop, a recently appointed CEO of Nokia’s Finland headquarters, announced that the company would be introducing a new mobile strategy that would adopt Microsoft’s new Windows phone. The new smartphone was reportedly to be unproven and the market was not interested in the new development. Upon hearing of the adopted mobile strategy, the market to react poorly to Mr. Elop’s new decision as company stock took a 14-cent dive. In reaction to the company stock plunging and a struggling market for Nokia, Stephen Elop partnered with Microsoft in order to save the company. This partnership allowed them to manufacture a new global ecosystem mobile phone called the Vertu Luxury cell phone. Frank Nuovo created the Vertu Luxury mobile phone in the 1990’s (Kwong-Kay Wong, 2011, p. 1).

Over the years brand equity has gained renowned attention all over the world. Organizations all over the world have been formulating strategies in order to enhance the brand equity of their brand. Many researchers have worked on brand equity and have come up with different models of brand equity. There are many factors which have been discussed by many researchers from time to time regarding brand equity identified by researchers from time to time which

Nokia is a no doubt understood pioneer of equipment modern plan in the versatile business, and would contribute its ability on equipment outline, dialect bolster, business fragment, territorial compasses and administrator relationship in the standard Windows Phone items (Ling, 2011).

Nokia’s history stretches back 150 years to a time in a small town in Finland, Fredrik Idestam, when a 27 year old mining engineer, discovered a new way of producing paper from wood rather than from rags as it was commonly produced, and set up his first factory of paper mill in 1865. Within three years, the company set up a second mill. By 1902, it had expanded its operations to the generation of electricity from the hydropower assets Nokia possessed.

Nokia faces serious challenges in a radically altered mobile phone market. It will need to radically alter its business model and products simply to survive. At this junction, it is unclear if Nokia will ever be able to become a major player in the consumer electronics business again.

Early 2014, Microsoft came to a deal acquiring Nokia’s handset business for US$7.2 billion, aiming to extend its markets for mobile devices while rivaling Google’s Android operating system (OS), Apple and Samsung in the global smartphone business (deal, 2013). It seemed a valuable deal merging both software and hardware, beneficial to both Microsoft who determined to control the telecommunication value chain and Nokia, who required an ally of strong financial capability. Six month later, Microsoft decided to move away from the Nokia brand - switching the name of smartphones from “Nokia Lumia” to “Microsoft Lumia” while still using ‘Nokia’ for low-end basic phone (T, 2014). This report will investigate the decision of

In carrying out analysis of Nokia, this paper has critically scrutinized the mobile phone industry, the external environment and the internal dynamics of Nokia Corporation. Initially Mobile phone Industry analysis is carried out to determine that it belongs to the matured stage of the lifecycle and also to

This is hard to copy because their customer loyalty is gained from a long period of time. In one word, Nokia’s competitive advantage in developed markets is not as strong as that in developing markets but they still have a pretty good market share. Being a market leader in developing markets, what Nokia needs to do is to protect and expand its market shares. And being more of a market challenger in developed markets, Nokia needs to keep transforming their product to meet the new demands ands not to lose their market shares to others.

Nokia had relatively strong bargaining abilities to its suppliers since it made a large scale of production. The management of the company also strictly controlled its manufacturing costs. The producing costs of the company were much lower than those of other competitors, such as Motorola. Nokia’s excellent research and development ability was the factor why the company could defeat other competitors as well. However, since Apple launched iPhone and Samsung cooperated with Google, the global mobile phone markets have significantly changed during these decades. The market share of Nokia had begun to decline. Its sale revenues and volumes also have sharply reduced. The management of the company tried to find strategies to address the dilemma which it faced: the sharply decreases in its profits and market values. Despite the relative responses which had been implemented, the performance of the company has still being falling during the recent years. Nokia announced its mobile systems, Meego and Symbian, to stop renewing applications in 2012 and 2013, respectively. In 2014, the company’s mobile phone segment and relative patents were sold to Microsoft. Investors and critics in capital markets argued what Nokia’s behaviours could improve its market value and operation performance. Before Apple and Samsung appeared, no one anticipated the telecommunication giant, Nokia, would fail