FUT pricing has attractive properties compared to usage-based pricing; it reduces utility variance by bundling plan units, and thus it satisfies diverse consumer needs and could thus enhance firm profits. FUT pricing also has a key advantage over flat rate pricing; by having more than one price point, FUT pricing makes it efficient and flexible to accommodate heterogeneous consumer needs, making it possible to increase total social welfare (combination of firm profit and consumer surplus). However, since FUT menu pricing is generally more difficult than flat rate pricing to implement in practice, it is useful to understand “when” and “by how much” FUT pricing can perform better compared to flat rate pricing in terms of firm’s profits, consumer surplus, and social welfare. Therefore, we aim at deriving an optimal solution for FUT menu pricing to both extend the literature on the pricing of information services and also to enhance managerial practice by testing our model with sophisticated analytical and empirical techniques.
FUT menu pricing resembles traditional quantity discounts for physical goods (e.g., Monahan, 1984; Lee and Rosenblatt, 1986; Munson and Rosenblatt, 1998; Corbett and Groote, 2000; Shin and Benton, 2004) in the sense that the unit price for a bigger size plan is discounted. However, unlike its popularity for information services, flat rate pricing is not as popular for physical goods perhaps because of the positive marginal cost associated with each unit
Loyalty programs include frequent flier miles or points systems associated with credit card offers that can be used only with the original company, creating a perceived loss or cost when switching to a competitor. Most programs are able to get consumers to spend more money just to get to free or bonus item.
Michigan has an abundant supply of fresh water. However, an economist would consider it a scarce resource because
3. Suppose that if you buy one Big Mac that gives you marginal utility of 500 and a second
The pricing of food and menu design at a restaurant is crucial because it can determine whether the restaurant is profitable or not. Creating a restaurant menu is difficult and sometimes hard to understand. Food cost and portion size play a big role in designing the menu. Food cost refers to the menu price of a dish in comparison to the cost of the food used to prepare that same dish (Mealey). Sometimes it seems as though restaurants charge a lot more than necessary, but in reality, we are paying for them to prepare the food, serve the food, and clean up after. The food market fluctuates daily, so it is important to have items with stable prices to maintain the desired food cost. The food prices at Ninfa’s were a bit high, but reasonable for
Menu costs are the cost of changing prices on items for sale. In this case the article mentions that tobacconist will need to try and organize new pricing structures and arrangements (Hall, 2010), adding extra cost as a result. The apparent change in price induces retailers and individuals to stock up cigarettes at the
The option to adopt a quasi-similar pricing structure, with an exception for the bucket of consumption in between 100 and 300 minutes, has the same pros and cons of the one before mentioned, in addition to increase the probability of triggering an aggressive competitive reaction by incumbent (price wars).
The three options are distinct with options one and two being more similar than option three. Initial annual revenue for option three is the only one in the positive; however, five years into each option, options one and two are roughly six and four times higher than option three respectively. Gross margins for options one and two are relatively equal, but the margin for is half for the distributer yet greater by seven percent for the retailers. The required investment for option three ($400+) pales by comparison with options one and two being nearly four and five million dollars respectively. This intial cost is offset by the potential profits over the lifespan of the options; option three yield of
positive economic profits. negative economic profits but will try to remain open. negative economic profits and will shut down. zero economic profits.
In (Table 3) and (Table 4) we apply these allocation rates with Customers A and B to illustrate how costs are affected by the ordering habits of customers
However, due to the rising competition and growing innovative efforts, a pricing strategy may need to be revised at some point to assure customer affordability and maintain customer loyalty. Quality is firmly identified with return. Low quality items and benefit decreases consumer loyalty and prompts to regular returns, while great items and administration can fulfill the client and lessen the quantity of profits. In the meantime, top notch items and administration merit high offering costs in light of the fact that higher costs flag better quality (Li, Xu, & Li,
Easy Accounting, LLC is a web-based accounting service business for small companies. Easy Accounting employs CPAs, and the company performs accounting functions by offering different sized packages based on unique company needs. For easier recruiting, the company headquarters are located in Boston, MA., where a large population of quality CPAs live, to recruit for Easy Accounting, LLC.
tely or scale back usage without a significant negative penalty. Implicit in this type of offering is that users have an understanding of the value per use of the offering, but have either
In understanding pricing, costs, and profits for industries, one must understanding the following areas: demand curve, marginal analysis, stay-even analysis, marginal cost, economies of scale, learning curve, economies of scope, shift in demand, shift in supply, market equilibrium, and strategies for keeping profit from eroding. These are the critical function that every organization or industrial business needs to be successful. The upper management team needs to know and understand that concept of economics in order to make the best decision for the industry or the organization.
Koch and MacDonald, (2010), discussed the problem of finding an optimal Gap ratio, they stated that there is no specific optimal Gap ratio for all financial institutions and each company “must evaluate its overall risk and return profile and objectives to determine its optimal GAP”. A number of hedging studies suggest that a full hedge might not always be optimal for a financial intermediary (Grammatikos and Saunders, 1983; Junkus and Lee,
When the same goods are sold at more than one price to a customer, a sophisticated pricing strategy occurred which is in a way called a price discrimination and not because of the cost differences, but the MR = MC rule for setting the price to achieve maximum profit. There are many pricing strategies adapted to yield firms profits above to those earned by simply charging a single price where marginal revenue equals marginal cost (Brue, Mcconnell, and Flynn, 2014, p. 417 - 438). There are few pricing strategies that are used by firm such as price discrimination, two-part pricing, block pricing, and commodity bundling.