PETA: People For The Ethical Treatment Of Animals

By and large, PETA’s website has consistently claimed that people can rely on dollars to stop nonhuman animal exploitation. Framing nonhuman animal activism in this way indicates advocacy is about what donating can do. However, the idea that giving money equates to nonhuman animal rights means that PETA has relied on white middle-class privilege, neoliberalism,

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

Peta investigation found a farmer killing injured turkeys by beating them with a metal rod, leaving them alive and tossing them aside to slowly die. The industry deemed this act as legal and ignored the farmers beating the turkeys. Many turkeys were taken to the slaughter sick and half dead for being loaded on the transportation truck and given no water or food and traveling through unforeseen weather conditions. The final words of Alec Baldwin from the PETA investigation is when you sit down at your table, become a vegetarian for the sake of all the animals in the world. The problem with the animals continue to be abuse are people turning their heads to the abuse. The profits from the animals are more important than their treatment.

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

The Peta Ad is ineffective because it is trying to convince the reader to turn vegan but he's not giving a valid reason why since he is using child abuse as an example and he doesnt know the real meaning of it. For example in the Peta Ad it states, " Parents who allow children to eat meat are guilty of child abuse." This shows that they don't know the real meaning of child abuse because when you are being abused you are not happy but the children are happy eating meat. Child abuse is when they are harrassing the children and doing things against their own will but in this case they are eating what they like. Giving children meat is not child abuse because you are giving them what they are asking for, it would be child abuse if you do not feed

imal abuse has been an issue since the 12th century when dogs and cats were commonly found roaming the streets. Today it has become an ever growing issue which ranges from household pets to farm animals such as cows, chickens, horses. Animal abuse also is not just in America, such as bullfighting in Spain which began many centuries ago as a sacrifice to the gods. Is still practiced today as a form of entertainment. This kind of behavior does not seem right in our everyday life and just seems wrong because animals should be treated with kindness and not hatred.

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

Despite being labeled as an animal rights organization in the United States, both PETA and the ASPCA (two of the largest groups in the US) have favored funding over the original mission statement their organizations created. One way that these groups are able to receive their funding is through obscure and controversial protests. For instance, PETA uses in person protests rather than creating commercials to lower their cost on creating material, and relies on the media to record and broadcast their protests. Through these protests, PETA is able to gain a total revenue of upwards of 67 million dollars as of last year (PETA, Financial Reports). In 2003, PETA conducted a exhibit that chose to relate chickens to the value and importance of Jewish Holocaust victims.

In 2003, PETA (People for the Ethical Treatment of Animals) released a campaign called ‘Holocaust on Your Plate’. This display compared pictures of animals in a slaughterhouse against pictures of Nazi concentration camp. This campaign stemmed from Nobel Prize-winning author Isaac Bashevis Singer, who wrote: ‘In relation to them [animals], all people are Nazis; for them it is an eternal Treblinka’ — a death camp in Poland” (CNN, 2003). It’s meant to emotionally target the viewer, similar to a scare tactic. It was also deeply insulting to many holocaust survivors. I believe this was a poor decision on PETA’s part, and the bad definitely outweighed the good for everyone.

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

In case you haven't noticed the agriculture industry has gotten a bad reputation in recent years. As anti-agriculture activists are leading the public to believe the industry is made up of uncaring, insensitive factory farmers and other agriculture workers are fighting an uphill battle to set the record straight. I can advocate for the agriculture industry by showing proper treatment of animals. With show animals I will show proper feeding, training and handling so they can show to the best of their abilities. With working animals, I will help them and care for them so they can continue to work for the agriculture industry and continue benefiting us. I can also advocate for the agricultural industry by representing agriculture in the best way possibly such as proper knowledge, respect and care for the

People for the Ethical Treatment of Animals (PETA) is an animal advocacy organization who are dedicated to spreading awareness about animal cruelty. They believe that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA was founded in 1980 and has become the is largest organization of its kind in the world. They are a non-profit organization, and therefore, instead of selling products, they use their mass amounts of supporters in order to fuel and fund their continuously criticized and controversial advertising campaigns. (Salva-Ramirez, 1997) The reason their campaigns are often criticized, is due to their often sexual, graphic, and offensive nature. In this paper, I will be exploring the rhetoric used in PETA’s campaigns, and discussing how their controversial content influences

Outside the movement, the confrontational nature of PETA's campaigns has caused concern, as has the estimated 85% of animals it euthanizes. PETA was further criticized in 2005 by United States Senator Jim Inhofe for having given grants several years earlier to Animal Liberation Front (ALF) and Earth Liberation Front (ELF) activists, two groups that the Federal Bureau of Investigation has identified as agents of domestic terrorism. PETA responded that it has no involvement in ALF or ELF actions and does not support violence, though Newkirk has elsewhere made clear that she supports the removal of animals from laboratories and other facilities, including as a result of illegal direct action, (People for the Ethical Treatment of Animals, 2010). For PETA, the only permissible skin to show is human. Partially clad members of the organization participated in a protest alongside Clendenin

For years animal testing has been happening, with the same animals being used. Instead of using a variety of animals, science labs stick to certain species. PETA names the main core animals being abused are: mice, rats, primates, cats, and dogs. PETA has revealed mice and rats are used for more than just toxicology, they say:

When it comes to the treatment of animals, many people don’t know what to think because they simply don’t know anything about their conditions or how they are being treated. But truthfully, when it comes down to it, many animals in farms are treated terribly. Especially in factory farms. A factory farm is a large, industrial operation that raises large numbers of animals for food and over 99% of farm animals in the U.S. are raised in factory farms, which focus on profit and efficiency at the expense of the animals’ welfare. As you can obviously tell, “at the sake of the animals welfare” isn’t a good thing because you already know that they are living in bad conditions. According to the ASPCA, “Factory farms